I don’t know if it has to do with the Chav culture, but people are not thinking clearly or really lack a critical mind in the UK – though I guess the phenomenon is going to spread over Europe and maybe further quickly.

I am speaking of this stupid TV ad for the ring tone turned number 1 in the charts “The Crazy Frog – Axel F”. One more proof that collective brainwashing through the “Telly box” (that’s what they call it here, or at least on E4) happens. This contrasts with the constant stream of articles about TV audience decline that I’ve been reading lately.

Maybe what the US networks need is an ugly 3D character and a stupid remix of the “Beverly Hills Cop” theme. I can’t wait until Pikachu strikes back…

Interestingly, this character known as the Crazy Frog has not been created by or for Jamster, the company behind the ring tone and the TV ad. It is in fact a pre-existing creation of Erik Wernquist, a Swedish “3D artist” – it’s a bit like the Ally McBeal dancing 3D baby. Where it gets funny is that Erik Wernquist named his creature “the Annoying Thing” and is now annoyed that it is popularly known as the Crazy Frog:

For anyone who doesn´t know this, "Crazy Frog" is what the market persist on calling my character The Annoying Thing. I personally hate that name and deeply regret I didn´t put a stop to that early on.

A very annoying thing indeed, I tell you…