I have been looking forward to this moment the whole term: I’m done with all papers and the Brand Management elective has started today. I wasn’t as “ready” for it as I expected, having just slept something like 40 minutes last night to finish the slides for my second year project presentation which was today at EMAP gorgeous office (great 8th-floor London panoramic view). Today’s class topic (brand equity) threw me back to my summer position at the marketing research department of WPP’s MindShare this summer.

All went well in the end (including with EMAP who loved our work) but I wish I had planned a less-packed term. Handing in a business plan and the associated presentation, a salesforce allocation assignment for Marketing Analysis and a research project in Managing Entertainment and Experience while going through various rounds of multi-party negotiations for my Negotiation & Bargaining class has proved a daunting task.

So, now I’m able to enjoy a calm week studying the wonderful topic of Brand Management with the excellent Mark Ritson in black-cloud London*, but that’s soon after finishing this night (this was just a blogging interlude between sleeping and sleeping). Stay tuned for more on my last real world encounter with prominent blogosphere citizen, my thoughts about Markides/Geroski’s Fast Second and some other posts that I’ve been pushing back for lack of time in the last past weeks – that is if my job interviews don’t go in the way.

*: Raquel spent the week-end with me in London and she still doesn't believe me when I said I think I heard the noise and when I said we could see a part of the cloud.... :)